Fashion Forward Fridays: Tidal Cool Creations!

Recently I was approached by Pretty Living PR to feature one of their clients, Tidal Cool Creations and thought that this company would be perfect to include with Fashion Forward Fridays. Although not considered a Pittsburgh-based company, they are located in Cleveland Ohio, but have showed their previous collections at Pittsburgh Fashion Week and are growing to even greater fashion heights.

I love the mixture of hard and sweet elements in this new collection, Primary. It is very much my style and I connected to it's mix of edgy and girly instantly. Below is my interview with the Tidal Cool Creations designer, Andrea Howell, and some inside looks as to what to expect from this up and coming brand. Enjoy!

How did Tidal Cool Creations come to be?
I launched Tidal Cool Creations a few years ago as a creative outlet, and was designing and sewing commissioned items as a side job and hobby. Last Spring I auditioned for Fashion Week Cleveland (the first audition or submission I'd ever done) and was accepted. Upon hearing about my acceptance into the show, I decided to go all in, quit my career in restaurant management, and focus 100% on my clothing label.